In today’s world, being ‘Digital’ is the new buzzword, as we all are literally living 24/7 in this virtual fantasy world. So as far as business, focusing on the Digital world would be a good idea. Going to the question in your mind, ‘Would my business benefit from digital marketing?’ We would say a big “YES”
Digital Marketing is a must and an essential for your business. But your business would benefit only if you know the right way to execute these marketing tactics. Well, that is another elaborate story. First, it is best that you understand- how your business would benefit from Digital marketing?
Ease at one’s fingertips
People love convenience, don’t they? If they get to view a store on the mobile screen at their own pace, they would immediately take that option. They get to compare products, research more, and then make a decision. Now, whether you have an online store, or a perhaps a consultancy, or a bakery, or even a simple blog- people would love to view it at any time of the day. Through digital marketing, you can use so many social media platforms to spread the word about your online website. Plus, this all happens under the control of your fingertips.
Goodbye to brick and mortar
Since admin to building and rental costs are exorbitantly high these days, people prefer to switch to more affordable sources of business lines. With Digital marketing, you can reduce your manpower costs drastically. From updating to sending your business plans, all this can be done via digital marketing in a very professional manner. You do not have to wait for an appointment like the old-time salesmen and then introduce your business to your clients. Digital marketing opens windows of opportunities in all directions. With digital marketing, we get to know the contact details of people in any corner of the world. They could be practically running a business in their own home. With only the mere cost of setting up a website and getting it marketed online, the business will hike up easily.
In the ’90s if you have spread your brand name from your town to a big city it was good enough. But today, with the numerous startups popping up in every corner, this competition will make you sink faster than you think. Today, with the help of Digital Marketing you can sell your products and services on a worldwide basis. A fine example of this is those customized gifts and sweets that people make for Diwali and Christmas. Their pictures are posted all over social media like Instagram, Facebook, Twitter, making people aware and encouraging them to click the buy button.
Transparency & Instant results
People love transparent sales and clear updates about the company. Suppose, your company has introduced a new service- it would be much cheaper and reachable if you announced it on Twitter or Whatsapp groups, or perhaps with an attractive YouTube video. On the other hand, if you had to publish brochures, and send your staff to spread the word physically- the area covered would be less, the results would be low, and you would incur more expenses in the long run. So, Digital marketing is transparent and thereby people can trust the company even more.
Cost-Effective & Higher Revenues
Digital marketing reduces costs to a substantial level. You can sell more at the same time with the help of digital marketing. For example, a Facebook ad will reach out to thousands of people at the same time and this could get converted into sales. But if you were to do door to door selling, to perhaps a road campaign, there are limits to how many people you can attend to personally, and make a sale. These digital marketing visuals have been known to be more impressive to customers. People prefer to remain anonymous and ask queries to an online sale venue. So, this way you can reduce a lot of administration costs.
digital ads springing up for every location in this world, online buying has become a piece of cake.
Nowadays, youngsters are literally living in the virtual world. So, through attractive digital marketing methods, we can attract people from all over the world. The right channel of digital marketing will attract the type of people we need to sell across. This is what would find its way to lead generation and thereby sales generation. So, it is not a one day game of success. It has to be done regularly, it can reap in huge positive results.