Today, business is at a phase when it can take place from any corner of the world. This means your new all time office is your website and that has to be top – notch stunning. Once this first impression is created, you can rock in sales with no hassles at all.
Haven’t you heard management gurus say, ‘If you dress well to office, you are impressive beyond words.’ Similarly, if your office is decked up with the modern architectural designs, it amplifies the value of the company silently. And if you have a website to do business, that should be designed to impress any customer that comes its way.
Understand that in the world of websites, it is the customer experience within the website that determines the success of the business. So, in truth, it is the design of the website that sets the first killer impression for the customer to enter, navigate, communicate, interact and even make a buy from your website. If you have understood this simple mantra of what a web design can do for your website, let’s break it down into finer aspects below.
In a recent study done on customer website usage, it was found that more than 40 % of the website users will get out of a website, if the design is not good. If the UI is not smooth, clear, and engaging, they will not linger in for some more time and try to figure out the problems. If this happens, then you know that your web design company has done a bad job.
In short, your website should be designed in a manner that a person can get into a page, and also knows how to go back to the place where he had started off. Getting lost midway in a lot of figures, colors, and content will certainly leave a bad impression.
Don’t let it bounce away!
As days pass, business can get really competitive. When online, the competition scales up to infinite levels. To get noticed, your website needs to come in the Google listings. This will inevitably, bring in more website entries and also business. But, if you have a non – coherent layout for the website, people will get out; and that will increase the bounce rate of the website. Having a high bounce rate is bad as per the Google SERP standards. Hence, make sure that the web design is crafted in a manner that your visibility on Google will be maneuvered in a positive and steady manner.
All visitors who come would love to interact with the website owners. Ensure that the UI accommodates this facility. The message boxes, the font, the color should be simple and prove to be a good experience.
Visual Rhythms are a must
Often, unprofessional web design lacks a flow. This ceases a visual rhythm to flow, reducing the visual experience of the customer. Statistics show that more than 75% of the visitors revisit a site based on a virtual aesthetics of the website. For this, various factors like color, image size, arrangement of content have to be taken into consideration. Once everything is placed in the right order, people will know where to look for in a short time. This improves their buying experience a lot.
Today, people want to understand a small piece of information quickly. For this, images depict the matter better than a lot of content. So, in a professional UI, ensure that images are clear, relevant, bright and compelling. Also, when you improve the quality of the image, take note that it should not take a long time to load, or else that would spoil the effect.
When positioning content, boxes, images, icons on the web page, make sure that they have a healthy merge of space and also the contrast of colors. The final product should not look like a scene of warfare! The right contrast will help people navigate easily, check the boxes as needed, and won’t have a strain. For example, make sure that your font is readable in any background. If not, people may never bother visiting the page again.
Colors can convey a lot and that is what you need to keep note of. Depending on the theme of your website, let that stay uniform on all the pages. Just like the uniform a school, identifies itself with the organizations, your colors must talk for you! Choose earthy colors for a professional websites, whereas if you have a media website, focus on a one – two colors that project the logo styles. If you have an educational website, then mix in basic bright colors, to add life, energy and positive vibes to the whole page.
Size does matter
This stands to be one of the most essential components of a web design. From icons, short newsletters, to pop- ups, headings, sub headings and other random images of articles and blogs, size does matter. If a simple icon is far too big, it may look weird on the screen. Understand the relevance of each topic and then choose a comfortable size of the font or the object.
Your User interface should be both adaptable for the mobile, laptop, I pad, desktop computers, and much more in the future. So, the above mentioned essentials should be taken care of by the web design company, while creating a design for all gadgets.
These points will enhance your web design quality, bring in sales and also improve the visitor loyalty to your website. Keep in mind that a uniform design all over the website, will help visitors to read, navigate, place orders and also communicate with the website owners. This professional looks forms the starting point to invite more people to visit and engage with your products and services in a constant manner. Today, you can cross- check whether your website fulfills these points. If not, have a talk with your web design team and made the necessary for a more result oriented website.